Whiz-hug — is your baby’s favorite new place to be

Parenthood is made of closeness: the soft weight of a sleepy head, the warm breath against your chest, the quiet comfort of being held. At Anex, we wanted to create a carrier that keeps these moments right where they belong.

To protect these everyday moments, Whiz-hug was created with physiotherapist insight and soft, thoughtful design. By focusing on healthy back development, the carrier keeps your baby facing you — the position experts trust most. It supports the natural curve of the spine, encourages proper hip and neck alignment, and lets their body rest exactly as it should: safely, softly, and close to your heartbeat.

As they grow, Whiz-hug grows with them: inward-facing for newborn closeness, and back carry for older babies who want to explore the world while staying supported.