Designed to Bring Home Outside — IQ Hugg x Brandon Coleman
There’s a certain kind of warmth that lingers in familiar spaces — the softness of morning light, the quiet rhythm of daily routines, the hush of comfort that needs no explanation. With IQ Hugg, that feeling doesn’t stay behind — it comes with you.
Created in collaboration with designer Brandon Coleman, IQ Hugg brings the language of home into motion — with soft fleece, gentle colors, and design that speaks to emotion as much as function.
Adaptability that fits your life
With 14 effortless configurations, it transforms from a cozy carrycot to a seat unit and even a lightweight buggy — all without tools. Whether it’s a quick neighborhood stroll or a weekend away, IQ adjusts in minutes to fit your plans. Its clean frame, effortless folding, and supportive details meet real-life needs with quiet confidence. Because when your stroller adapts to you, everything flows a little more easily.
Warmth and memory woven into design
IQ Hugg reimagines this adaptability through a more emotional lens — one of warmth, memory, and familiarity.
The signature of Brandon Coleman
In every soft curve and considered line, you’ll find the signature of Brandon Coleman’s vision: soft fleece that calls back to early memories, a gentle green-and-beige palette inspired by calm places, and details shaped to make the outside world feel a little more like home.
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Designed to Bring Home Outside — IQ Hugg x Brandon Coleman
Because parenting doesn’t stop at the doorstep — and IQ Hugg brings that quiet closer, with fleece and soft colors that gently blur the line between the world and home.
Every walk becomes a familiar path, every moment outside is a new chapter written in comfort. IQ Hugg is home, wherever you move.
Anex: Parenthood without compromise
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