Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from AVALEX PTE. LTD., 8 Eu Tong Sen Street #17-88, THE CENTRAL Office tower 2 Singapore 059818 (hereinafter ANEX) via our website www.anexbaby.com/gb-en (the “Site”).

Personal information we collect (including Cookies)

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We may also obtain details such as general demographics and interests data, including information about the age ranges and gender of the Site users, along with the interests they express through online travel and purchasing activities. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We utilize or may utilize analytical services, such as Google Analytics. Google Analytics will associate the visitation information it collects from our site and/or apps with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into our users' cross device behaviors.

We collect or may collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, any payment information provided (including credit card numbers), email address, and phone number. We refer to this information as “Order Information." 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Affiliate Program and Cookie Use

Cookies are used to track affiliates and affiliate referrals, in order to ensure the affiliates are credited for referral sales. 

When an affiliate provides a referral link or discount code to a third-party, and the third-party access our website and/or services, cookies may be placed on the third-party's internet browser, computer, device or system used to access our website or services. Cookies will be tracked for at least 30 days to ensure any activities, such as purchases made, are tracked and attributed to the rightful referring affiliate.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information (including cookies) that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also you the Device Information we collect to facilitate targeted marketing and advertising. We also use this information to communicate with you, such as through online chat.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Sharing you personal Information

We share your Personal Information (including your Order Information and Device Information) with third parties to help us use your Personal Information, as described above. We also may use Google Analytics to help us understand how our customers use the Site anexbaby.com you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. We will not sell your information.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

General Data Protection Regulation (GDPR)  

The General Data Protection Regulation, or GDPR, gives citizens certain rights with regard to their personal data. In addition to those provided by applicable law, each person is entitled to the following rights:  
Right of Access — the right to be informed of and request access to the personal data we process about you; 

Right to Rectification — the right to request that we amend or update your personal data where it is inaccurate or incomplete; 

Right to Erasure — the right to request that we delete your personal data; 

Right to Restrict — the right to request that we temporarily or permanently stop processing all or some of your personal data; 

Right to Object — the right, at any time, to object to us processing your personal data on grounds relating to your particular situation; the right to object to your personal data being processed for direct marketing purposes; 

Right to Data Portability — the right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party’s service; and 

Right not to be subject to Automated Decision-making — the right to not be subject to a decision based solely on automated decision making, including profiling, where the decision would have a legal effect on you or produce a similarly significant effect. 

To enable you to exercise these rights with ease and to record your preferences in relation to how our site uses your personal data, we have written relevant principles which can be found on the Privacy Policy page. 

Contact us, Become a partner- here you can you can specify which categories of your personal data we can process. If you have any questions about your privacy, your rights, or how to exercise them, please Contact Us. We will respond to your request within a reasonable period of time upon verification of your identity. 

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 13. 

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at [email protected] or by mail using the details provided below:

AVALEX PTE. LTD.

Re: Privacy Compliance Officer

CENTRUM LOGISTYCZNE HILLWOOD "IDEO GROUP"

8 Eu Tong Sen Street #17-88, THE CENTRAL Office tower 2 Singapore 059818

This policy is effective as of October 10th, 2023.